BOUNCE | 跃野品牌设计

BOUNCE一个以 “打破常规的怪趣活力” 为内核的轻潮生活方式品牌，以这只爱吐舌头、跳脱不羁的三眼蜥蜴为专属 IP，传递 “不被定义，自在跳脱” 的态度。品牌面向追求个性表达的 Z 世代，主打色彩明快、充满奇思的服饰、文创及轻潮玩产品，拒绝刻板审美，让每一件单品都成为年轻人释放自我、彰显趣味灵魂的载体。

BOUNCE is a casual lifestyle brand built on the ethos of "unconventional whimsy and unbridled energy", with this playful, tongue-out, free-spirited three-eyed lizard as its exclusive IP mascot. It embodies the attitude of "unlabeled, unbound, and unapologetically yourself". Targeting Gen Z consumers who pursue bold self-expression, the brand focuses on vibrant, imaginative apparel, stationery, and casual collectibles, rejecting rigid aesthetics. Every piece serves as a medium for young people to unleash their true selves and showcase their quirky spirits.

-

设计执行：伍玖柒品牌设计

项目时间：2026.05.11